The most expensive clicks on Google
Legal keywords are some of the costliest in Google Ads. A loose campaign can burn a month’s budget on people looking for free advice, legal jobs or a different practice area.
Home / Google Ads / Law Firms
Google Ads for Law FirmsGoogle Ads for Law Firms
Law firm PPC built to turn searches like “personal injury lawyer near me” into consultations and signed cases. We plan, build and manage Google Ads for attorneys across the USA and Canada — with call tracking on every lead.
google ads for law firmslaw firm ppcppc for lawyersattorney google ads
Why it’s different
What makes Google Ads for law firms different
Cases come in by phone
Most legal leads call. If calls aren’t tracked by keyword and reviewed for quality, you can’t tell which searches bring signed cases and which bring tire-kickers.
Geography decides profit
A case two counties away may not be worth taking. We target the cities, counties and ZIP codes where you actually practice and can win.
Law firm PPC management that tracks cases, not clicks
Google Ads for law firms works when every campaign is built around a single practice area, a clear service area and an intake process that answers the phone. We split campaigns by practice area so your personal injury budget never pays for a family law search, write ads that speak to the client’s urgency, and send traffic to practice-area landing pages instead of your homepage.
An attorney Google Ads agency for the USA and Canada
Our team has run Google Ads for law firms since 2022 and builds conversion-focused websites for attorneys. Whether you are a solo practitioner in Texas or a multi-office firm in Ontario, we manage your law firm PPC on your own Google Ads account — you keep full access, and you pay Google directly for ad spend.
Keyword strategy
Searches we target for law firms
Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.
We target searches like
google ads for law firmslaw firm ppcppc for lawyersattorney google adspersonal injury lawyer near mecar accident lawyerfamily lawyer near medivorce attorneycriminal defense attorneyimmigration lawyerestate planning attorneylawyer near me
We block searches like
free legal advicelaw schoolparalegal jobspro bonolegal aidhow to become a lawyer
What’s included
Everything in our law firms Google Ads management
✓ Keyword & competitor research
We study how your customers search in your cities and what competitors bid on before a dollar is spent.
✓ Campaigns built by service
Each service gets its own campaign, ads and budget, so money follows the work you want most.
✓ Landing pages that convert
Focused pages for each service with a clear call, form or booking step — not your homepage.
✓ Call, form & booking tracking
GA4, Google Tag Manager and call tracking so every lead is tied to a keyword.
✓ Weekly optimization
Search-term reviews, negative keywords, bid and budget changes every week.
✓ Plain-English reporting
Monthly report on leads, cost per lead and what changed — and you own the account.
How we work
From free call to a steady flow of leads
Free strategy call
We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.
Research & plan
Keyword, competitor and cost research for your market, plus a campaign plan.
Build & launch
Tracking first, then campaigns, ads and landing pages.
Optimize & grow
Weekly improvements and budget moved toward what brings real customers.
FAQ
Questions about Google Ads for law firms
How much should a law firm spend on Google Ads?
It depends on the practice area and city. Personal injury in a large US metro needs a much bigger budget than estate planning in a smaller market. On a free call we look at search volume and cost-per-click in your area and give you a realistic starting budget.
Do you work with law firms in Canada?
Yes. We manage Google Ads for law firms in both the USA and Canada, and target only the cities and provinces you serve.
Can you run Google Local Services Ads (Google Screened) for lawyers?
Yes. Local Services Ads can sit above regular search ads for many legal categories. We can set them up alongside your Search campaigns and track both.
Will I own my Google Ads account?
Yes. The account, data and landing pages are yours. We work month-to-month.
Law Firms services
Google Ads for every law firms service
Each service gets its own campaign, keywords and landing page. Pick yours to see how we run it.
Google Ads for Personal Injury LawyersCar accident, truck and slip-and-fall casesLearn more →Google Ads for Family Law & Divorce AttorneysDivorce, custody and support casesLearn more →Google Ads for Criminal Defense LawyersDUI/DWI, drug and assault chargesLearn more →Google Ads for Immigration LawyersVisas, green cards and citizenshipLearn more →Google Ads for Estate Planning & Probate AttorneysWills, trusts and probateLearn more →
Ready for more law firms leads from Google?
Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.