Housing ads have special rules
Google limits targeting for housing ads in the US and Canada (no targeting by age, gender or ZIP code for housing offers). We build compliant campaigns.
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Google Ads for Real EstateGoogle Ads for Real Estate
Real estate PPC for agents, brokers, home-buying investors, mortgage brokers and property managers — seller leads, buyer leads and motivated-seller calls from Google search.
google ads for real estatereal estate ppcsell my house fasthome value estimate
Why it’s different
What makes Google Ads for real estate different
Sellers are worth the most
Listing leads usually pay best. Home-value and “sell my house” campaigns focus on them.
Long follow-up cycles
Many leads buy or sell months later. We connect ads to your CRM so follow-up happens.
Real estate PPC built around seller and buyer intent
Google Ads for real estate works when seller, buyer, investor and mortgage campaigns are kept apart, each with its own landing page and follow-up. We stay within Google’s housing ad policies and track every lead into your CRM.
For agents, investors and mortgage pros in the USA and Canada
We have run campaigns for home-buying investors and mortgage brokers and work with real estate businesses across the USA and Canada. You keep full ownership of your Google Ads account.
Keyword strategy
Searches we target for real estate
Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.
We target searches like
google ads for real estatereal estate ppcsell my house fasthome value estimaterealtor near mehomes for salewe buy housesmortgage broker near meproperty management companyfirst time home buyer
We block searches like
real estate license courserealtor salaryzillow loginreal estate jobsrent apartmentforeclosure list free
What’s included
Everything in our real estate Google Ads management
✓ Keyword & competitor research
We study how your customers search in your cities and what competitors bid on before a dollar is spent.
✓ Campaigns built by service
Each service gets its own campaign, ads and budget, so money follows the work you want most.
✓ Landing pages that convert
Focused pages for each service with a clear call, form or booking step — not your homepage.
✓ Call, form & booking tracking
GA4, Google Tag Manager and call tracking so every lead is tied to a keyword.
✓ Weekly optimization
Search-term reviews, negative keywords, bid and budget changes every week.
✓ Plain-English reporting
Monthly report on leads, cost per lead and what changed — and you own the account.
How we work
From free call to a steady flow of leads
Free strategy call
We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.
Research & plan
Keyword, competitor and cost research for your market, plus a campaign plan.
Build & launch
Tracking first, then campaigns, ads and landing pages.
Optimize & grow
Weekly improvements and budget moved toward what brings real customers.
FAQ
Questions about Google Ads for real estate
Are there restrictions on real estate ads?
Yes. In the US and Canada, housing ads can’t be targeted by age, gender or ZIP code, and some audience options are limited. We plan campaigns around those rules.
What kind of leads can Google Ads bring?
Seller leads, buyer leads, motivated sellers for investors, mortgage leads and property management owners.
Can leads go straight to my CRM?
Yes. We can connect forms to most CRMs and follow-up tools.
Do you work in Canada?
Yes, in both the USA and Canada.
Real Estate services
Google Ads for every real estate service
Each service gets its own campaign, keywords and landing page. Pick yours to see how we run it.
Google Ads for Real Estate Seller LeadsListing leads for agents and brokersLearn more →Google Ads for Real Estate Buyer LeadsHome buyer leads by areaLearn more →Google Ads for Home Buying InvestorsMotivated seller leadsLearn more →Google Ads for Mortgage BrokersPurchase and refinance leadsLearn more →Google Ads for Property Management CompaniesOwner leads for rental managementLearn more →
Ready for more real estate leads from Google?
Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.