Lower urgency, higher research
Estate planning clients compare firms. Clear pricing hints, reviews and an easy booking step on the landing page make the difference.
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Google Ads for Law FirmsGoogle Ads for Estate Planning & Probate Attorneys
Estate planning PPC for wills, living trusts, powers of attorney and probate — reaching people who are ready to put a plan in place, not just reading about it.
estate planning attorney near mewills and trusts lawyerliving trust attorneyprobate lawyer
Why it’s different
What makes Google Ads for estate planning & probate attorneys different
DIY competition
Online will makers advertise heavily. We position your firm for people who want a real attorney and filter DIY searches.
Probate is a separate market
Probate clients have a deadline and a different need. We run probate as its own campaign.
Keyword strategy
Searches we target for estate planning & probate attorneys
Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.
We target searches like
estate planning attorney near mewills and trusts lawyerliving trust attorneyprobate lawyerpower of attorney lawyerestate lawyer free consultationelder law attorneytrust administration attorneywill lawyer near meprobate attorney cost
We block searches like
free will templateonline will makerhow to write a will yourselfprobate records searchestate saleestate planning jobs
Wills and trusts PPC that books consultations
Google Ads for estate planning attorneys should feel calm and trustworthy. We send traffic to a focused landing page with a simple consultation form, track calls and bookings, and keep DIY-will searches out of your budget.
How we work
From free call to a steady flow of leads
Free strategy call
We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.
Research & plan
Keyword, competitor and cost research for your market, plus a campaign plan.
Build & launch
Tracking first, then campaigns, ads and landing pages.
Optimize & grow
Weekly improvements and budget moved toward what brings real customers.
FAQ
Questions about Google Ads for estate planning & probate attorneys
Should probate be separate from estate planning?
Yes. Probate searches come from people who just lost someone and need help with a deadline. A separate campaign lets us speak to that need.
Can you target older audiences?
We focus on intent and location first, then review age and device data to adjust bids where it helps.
Do you work with firms in Canada?
Yes. We run estate planning and probate campaigns in the USA and Canada.
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Ready for more estate planning & probate attorneys leads from Google?
Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.