Emergency vs. planned jobs
A burst pipe and a new water heater quote are different jobs. Separate campaigns let you bid harder on emergencies.
Home / Google Ads / Home Services
Google Ads for Home ServicesGoogle Ads for Home Services
Home services PPC that books jobs — HVAC, plumbing, roofing, electrical and pest control — with Local Services Ads, call tracking and service-area targeting that keeps your trucks busy.
google ads for home serviceshome service ppccontractor google adsplumber near me
Why it’s different
What makes Google Ads for home services different
Service area is everything
Jobs outside your area cost fuel and time. We target the ZIP codes your crews actually cover.
Local Services Ads
Google Guaranteed ads often sit at the very top for home services. We run them alongside Search.
Home service PPC that books jobs, not just calls
Google Ads for home services works when campaigns follow the job: emergency repairs, planned installs and maintenance each get their own ads and bids. We combine Search and Local Services Ads, target your exact service area and track every call by job type.
Contractor marketing in the USA and Canada
We manage Google Ads for home service companies across the USA and Canada — including bilingual English/French campaigns for Quebec. You keep full ownership of the account and pay Google directly for ad spend.
Keyword strategy
Searches we target for home services
Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.
We target searches like
google ads for home serviceshome service ppccontractor google adsplumber near mehvac repair near meroof repair near meelectrician near mepest control near meac repairemergency plumber
We block searches like
diy repairplumbing jobshvac schoolroofing materials priceelectrician apprenticeshippest control salary
What’s included
Everything in our home services Google Ads management
✓ Keyword & competitor research
We study how your customers search in your cities and what competitors bid on before a dollar is spent.
✓ Campaigns built by service
Each service gets its own campaign, ads and budget, so money follows the work you want most.
✓ Landing pages that convert
Focused pages for each service with a clear call, form or booking step — not your homepage.
✓ Call, form & booking tracking
GA4, Google Tag Manager and call tracking so every lead is tied to a keyword.
✓ Weekly optimization
Search-term reviews, negative keywords, bid and budget changes every week.
✓ Plain-English reporting
Monthly report on leads, cost per lead and what changed — and you own the account.
How we work
From free call to a steady flow of leads
Free strategy call
We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.
Research & plan
Keyword, competitor and cost research for your market, plus a campaign plan.
Build & launch
Tracking first, then campaigns, ads and landing pages.
Optimize & grow
Weekly improvements and budget moved toward what brings real customers.
FAQ
Questions about Google Ads for home services
Should we run Local Services Ads or Search ads?
Usually both. Local Services Ads charge per lead and often show first; Search ads give more control. We set up and track both.
Can you target only our service area?
Yes, by ZIP code, city or radius, and we exclude areas you don’t serve.
Do you run French campaigns for Quebec?
Yes. We run English and French campaigns for home service companies in Quebec.
How fast do calls start?
Usually within the first couple of weeks after launch, then we optimize from real call data.
Home Services services
Google Ads for every home services service
Each service gets its own campaign, keywords and landing page. Pick yours to see how we run it.
Google Ads for HVAC CompaniesAC, furnace and heat pump jobsLearn more →Google Ads for PlumbersEmergency repairs and installsLearn more →Google Ads for Roofing ContractorsRoof repair and replacementLearn more →Google Ads for ElectriciansRepairs, panels and EV chargersLearn more →Google Ads for Pest Control CompaniesTermites, rodents and recurring plansLearn more →
Ready for more home services leads from Google?
Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.