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Google Ads for Criminal Defense Lawyers

Criminal defense PPC for urgent cases — DUI/DWI, drug charges, assault and theft — when someone needs a lawyer today, often outside office hours.

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Why it’s different

What makes Google Ads for criminal defense lawyers different

01

Urgent, around-the-clock demand

Arrests happen at night and on weekends. We run call-focused ads when your phones are covered and pause them when they’re not.

02

Charge-specific searches

“DUI lawyer” and “drug possession attorney” are different clients. Separate campaigns let you push the charges you handle best.

03

Lots of research traffic

Many searches are about penalties, records or bail amounts. Negative keywords keep those clicks from eating your budget.

Keyword strategy

Searches we target for criminal defense lawyers

Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.

We target searches like

criminal defense lawyer near medui lawyerdwi attorneydrug possession lawyerassault lawyertheft attorneycriminal attorney free consultationdomestic violence lawyerfederal criminal defense attorneyjuvenile defense lawyer

We block searches like

criminal record searchinmate lookupmugshotsbail bonds jobscriminal justice degreepublic defender salary

Criminal law PPC that answers the 2 a.m. call

Google Ads for criminal defense lawyers is all about speed and trust. We build call-first campaigns by charge type, schedule them around your availability, and track which charges and cities bring retained clients.

How we work

From free call to a steady flow of leads

  1. Free strategy call

    We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.

  2. Research & plan

    Keyword, competitor and cost research for your market, plus a campaign plan.

  3. Build & launch

    Tracking first, then campaigns, ads and landing pages.

  4. Optimize & grow

    Weekly improvements and budget moved toward what brings real customers.

FAQ

Questions about Google Ads for criminal defense lawyers

Can ads run only when we can answer the phone?

Yes. Ad schedules follow your intake hours, and we can raise bids at night or on weekends if you have coverage.

Can you focus on DUI cases only?

Yes. We can run DUI/DWI-only campaigns or add other charges one by one.

Is criminal defense advertising allowed on Google?

Yes, legal services can advertise on Google. We keep ad copy factual and avoid outcome promises.

Ready for more criminal defense lawyers leads from Google?

Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.

Book a Free Strategy Call →