Insurance and customer-pay
Insurance claims and customer-pay jobs need different messages. We build campaigns around the work you want.
Home / Google Ads / Automotive / Collision & Auto Body Shops
Google Ads for AutomotiveGoogle Ads for Collision & Auto Body Shops
Body shop PPC that turns searches like “auto collision repair” and “bumper repair near me” into quote requests and booked repairs — with photo-estimate landing pages and call tracking.
auto collision repairauto body shop near mebumper repair near medent and scratch repair near me
Why it’s different
What makes Google Ads for collision & auto body shops different
Photo estimates convert
Drivers want a price before they drive over. Photo-estimate forms bring far more leads than a contact page.
Out-of-area calls waste money
We target the ZIP codes your customers drive from and exclude the rest.
Keyword strategy
Searches we target for collision & auto body shops
Real examples of the searches we bid on — and the ones we block so your budget isn’t wasted.
We target searches like
auto collision repairauto body shop near mebumper repair near medent and scratch repair near mecar body work near mecollision repair shopsame day bumper repaircar paint scratch repairpaintless dent repairinsurance claim body shop
We block searches like
auto body technician jobsdiy dent repair kitused bumper for salebody shop salaryauto body schoolcar paint pen
Collision repair PPC with real numbers
Google Ads for collision repair shops is where we have live proof. For one collision & bumper repair shop we manage, the keyword “same day bumper” brought leads at $6.76 each, and the account brought 271 leads in a single quarter.
Real results
271 leads in 3 months for a collision & bumper repair shop
From a live Google Ads account we manage, Jul 1 – Sep 30, 2026.
271leads in 3 months
203quote request forms
68phone calls from ads
$21.30average cost per lead
★★★★★
“Not sure how many campaigns we have worked on together, my phone rings consistently and I get on average 3-5 quote request a day. He’s very understanding and patient.”
Same Day Bumper
How we work
From free call to a steady flow of leads
Free strategy call
We learn your business, service area, budget and goals, and tell you honestly if Google Ads fits.
Research & plan
Keyword, competitor and cost research for your market, plus a campaign plan.
Build & launch
Tracking first, then campaigns, ads and landing pages.
Optimize & grow
Weekly improvements and budget moved toward what brings real customers.
FAQ
Questions about Google Ads for collision & auto body shops
What is a photo-estimate landing page?
A page where drivers upload photos of the damage and get a quote. It turns more clicks into real repair leads.
How much budget does a body shop need?
We usually recommend at least $1,500/month in ad spend for one location, paid directly to Google.
Do you have a dedicated collision repair offer?
Yes — see our collision repair Google Ads program with our 90-day lead guarantee.
More Automotive services
Other Google Ads services for automotive
Google Ads for Auto Repair & MechanicsBrakes, diagnostics and maintenanceLearn more →Google Ads for Auto Detailing & Ceramic CoatingDetailing, ceramic coating and mobile detailLearn more →Google Ads for Window Tint & PPFWindow tint and paint protection filmLearn more →Google Ads for Towing Companies24/7 towing and roadside assistanceLearn more →All Google Ads for AutomotiveBack to the automotive overviewView overview →
Ready for more collision & auto body shops leads from Google?
Book a free 30-minute strategy call. We’ll look at your market, your budget and your current ads, and tell you honestly whether Google Ads is the right next step.